The content on your business website services 2 purposes. It needs to be written for the consumer to entice them to take action, and for google to place a higher value on it to build your website authority. Which in turn can increase rankings.
Most of the content on local business websites is not good. It’s written to be all about the company and not about what you can do for them. It is also weak in googles eyes and may create a rankings drop.
What most web marketing companies do for their clients is they use the same content over-and-over again. They will take all the pages for that one CPA firm (or any other business) and put them on all their clients websites, and not tell them they’ve done that. This will create a google penalty and devalue the authority of your website dramatically.
Another important tip for all your website content is word count. Google values website pages that have at least 600+ words. The average business website page on the Internet is an abysmal 300 words. When google crawls pages like this they will never give them value and high rankings. All you need to do is look at the top-performing service pages in your city. Do a word count check on them. The majority of the time, you will see 600 or more words. Sometimes over 1000 words. We will work with you strategically to beat your competition.
When you bring us on as your digital marketing agency, we will run a report to see how your content for each service stands up against your competitors. This is your new benchmark to beat. With our Content Marketing services, we can help you dominate all your services in your city for an affordable investment.