The content on your business website services 2 purposes. It needs to be written for the consumer to entice them to take action, and for google to place a higher value on it to build your website authority. Which in turn can increase rankings.
Most of the content on local business websites is not good. It’s written to be all about the company and not about what you can do for them. It is also weak in googles eyes and may create a rankings drop.
Watch Out For Duplicate Content
What most web marketing companies do for their clients is they use the same content over-and-over again. So say they have plumbing contractor clients. They will take all the pages for that plubmer and put them on all their clients websites, and not tell them they’ve done that. This will create a google penalty and devalue the authority of your website dramatically.
Our writers create uniquely written content for the visitor to take action and google to value it much higher. Contact us today to discuss your content marketing needs.
Word Count For Each Page
Another important tip for all your website content is word count. Google values website pages that have at least 600+ words. The average business website page on the Internet is an abysmal 300 words. When google crawls pages like this they will never give them value and high rankings. All you need to do is look at the top-performing service pages in your city. Do a word count check on them. The majority of the time, you will see 600 or more words. Sometimes over 1000 words.
How To Compete And Beat Your Local Competitors
When you bring us on as your digital marketing agency, we will run a report to see how your content for each service stands up against your competitors. This is your new benchmark to beat. With our Content Marketing services, we can help you dominate all your services in your city for an affordable investment.
Your Next Step
If you want to have a website that is powerful in googles eyes and helps entice your website visitors to take action, contact us today and we’ll jump on a call to discuss how we can quickly increase your website visability.