Your website most likely is hurting your business and you don’t even know it. For many business owners (maybe even you), your website is an afterthought. You don’t think much about it, and yet you wonder why you are not generating the new business (and revenues) you desire.
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Your Website Is Your Brand Online
When it comes to your website, you must realize it represents your business on the Internet, and more importantly people will link the quality of your website to the quality of your services or products. Not fair I know, but that is exactly what they are doing, even if they get a personal referral to your business, they are going to check you out online first (ie. your website and online reviews), before they make their decision.
You take pride in your business. You know you give great value for the cost to all your customers/clients. You know you are as good or better than your competitors. All of this is great when it comes to a success mindset, but it’s all diminished with an outdated, under-performing website.
Website Visitors Are Impatient And Demanding
Long gone are the days when people were excited about this new Internet and browsing websites. Now…they have short attention spans, and when they get online they are looking for the best solution to their specific issue. If your website doesn’t give them that in the first 5 seconds they are gone forever!
The majority of the websites I’ve seen (I’ve analyzed over 2600 websites the past 12 years), are “we” focused and do not give the visitor the information they are looking for in a way that benefits THEM (your website visitors). Chest pounding about your company on your website will get you nowhere in regards to new business (and revenues). It’s all about THEM and what THEY will get from your services or products.
Mobile Websites Are Critical Now
Over 70% of all searches are done on a mobile device. Millennials and younger have grown up on their phones and do most of their business right on the phone. If your website is not mobile-friendly and optimized, you will lose customers/clients every day. It will cost you thousand if not tens of thousands of dollars in lost revenues from a poor-performing mobile website.
Give it to them right away! What I mean is the information they are looking for any page should be at the very top of the page. Do not make them look for it or they are gone! Take a look at every page of your website, especially service pages, to see if you are accomplishing this on mobile phones. If not, fix it right now!
Be As Transparent As Possible
Let’s go back to millennials and younger. They are very impatient and want to get the answer (solution) to their problem as fast as possible. This includes price. Everyone in business should understand their buyer persona. The majority of people in the world make their decisions based on price first, then rationalize the features, etc.
*The companies that put their pricing front-and-center on their website are going to win the business.
If you make someone search for your prices, and you make them call you to get them, they are gone! Remember this, as it can either transform your business moving forward, or bury it as your competitors will be doing it very soon if not already.
Website Conversions: Make It As Easy As Possible To Take Action
One of the biggest issues I see on nearly all business websites is a lack of what we refer to as “calls-to-action” on their websites. After reading this very important article head over to your website, and see if you are making this very same mistake.
A CTA (call-to-action) is as simple as “Call Us Today At 555-555-5555” or “Click here to contact us today”.
Decide what action you want your website visitor to take and then have those CTA’s on every page of your website in multiple spots. Preferably at the top of the page, middle of the page and bottom of the page. No…this is not too much. You are making it easy for your web visitor to take the action you want them to take.
With our affordable website design services, we build our clients websites to convert!
Your Next Step
If you want a website that converts your visitors into paying customers/clients, contact us today, and our founder Mike Pedersen will personally get on a call with you to go over your specific needs, as well as come up with an affordable solution for your business.